Crafting the art direction for a modern geopolitical podcast
For the fictional podcast "The World Stage," I designed a distinctive brand identity, including logos and episode graphics. I also created engaging social media content to effectively promote the podcast and engage its audience.
In March 2024, I completed a 6-month internship with the UNDP Brand and Marketing Team in New York City. I was trusted to work on multiple projects with global reach. The most important one was the design of an e-learning brand course interface and assets, which was sent to over 7,000 employees of the UNDP. I also created the visual direction and designed a 55-page report on Women's Economic Empowerment from Select Arab Countries, in collaboration with the regional hub in Amman, Jordan. Finally, I was trusted with the design, and photoshoot of the holiday ornament freebie for the UNDP shop, whose success secured its launch as a paid product the next year.
Background
In March 2024, I completed a 6-month internship with the UNDP Brand and Marketing Team in New York City. I was trusted to work on multiple projects with global reach. The most important one was the design of an e-learning brand course interface and assets, which was sent to over 7,000 employees of the UNDP. I also created the visual direction and designed a 55-page report on Women's Economic Empowerment from Select Arab Countries, in collaboration with the regional hub in Amman, Jordan. Finally, I was trusted with the design, and photoshoot of the holiday ornament freebie for the UNDP shop, whose success secured its launch as a paid product the next year.
Background
One of the missions of the Marketing Services Hub is to design reports written by UNDP teams. The regional hub of Amman, Jordan requested help with their report on Women's Economic Empowerment, and I was given the project.
I decided to use patterns resembling what we can find in the Middle East throughout the report, and on the cover. Initially, I used red, white and green, which are the pan-arabic colors but the client decided to replace the red with blue, and add an orange. We also made changes to the hues of green.
One of the challenges was the use of 'boxes', which served various purposes, from providing additional explanations and emphasizing key points to quoting relevant articles. In response, I developed a system designed to make these boxes stand out throughout the report.
Women's Economic Empowerment Report
In March 2024, I completed a 6-month internship with the UNDP Brand and Marketing Team in New York City. I was trusted to work on multiple projects with global reach. The most important one was the design of an e-learning brand course interface and assets, which was sent to over 7,000 employees of the UNDP. I also created the visual direction and designed a 55-page report on Women's Economic Empowerment from Select Arab Countries, in collaboration with the regional hub in Amman, Jordan. Finally, I was trusted with the design, and photoshoot of the holiday ornament freebie for the UNDP shop, whose success secured its launch as a paid product the next year.
UNDP Holiday Ornament Campaing
SEE OTHER PROJECTS
Lavera is a german brand that specializes in natural cosmetics. While having many quality products, the brand struggles to find a consistent and attractive image, especially in its packagings and website. I centered my strategy around the ingredients, a significant feature of the brand's essence.
The United Nations Development Programme is an international organization aiming to end poverty, build democratic governance, rule of law, and inclusive institutions. I was a Design Intern for 6 months and here are some of the projects I was trusted to work on.
ART DIRECTION, BRAND STRATEGY, BRAND IDENTITY
ART DIRECTION, EDITORIAL DESIGN, UI DESIGN