Elaborer la direction artistique d'un podcast géopolitique moderne
Pour le podcast fictif « The World Stage », j'ai conçu une identité de marque distinctive, y compris des logos et des graphiques d'épisodes. J'ai également créé un contenu attrayant pour les réseaux sociaux afin de promouvoir efficacement le podcast et d'impliquer son public.


In March 2024, I completed a 6-month internship with the UNDP Brand and Marketing Team in New York City. I was trusted to work on multiple projects with global reach. The most important one was the design of an e-learning brand course interface and assets, which was sent to over 7,000 employees of the UNDP. I also created the visual direction and designed a 55-page report on Women's Economic Empowerment from Select Arab Countries, in collaboration with the regional hub in Amman, Jordan. Finally, I was trusted with the design, and photoshoot of the holiday ornament freebie for the UNDP shop, whose success secured its launch as a paid product the next year.
Background




In March 2024, I completed a 6-month internship with the UNDP Brand and Marketing Team in New York City. I was trusted to work on multiple projects with global reach. The most important one was the design of an e-learning brand course interface and assets, which was sent to over 7,000 employees of the UNDP. I also created the visual direction and designed a 55-page report on Women's Economic Empowerment from Select Arab Countries, in collaboration with the regional hub in Amman, Jordan. Finally, I was trusted with the design, and photoshoot of the holiday ornament freebie for the UNDP shop, whose success secured its launch as a paid product the next year.
Background










One of the missions of the Marketing Services Hub is to design reports written by UNDP teams. The regional hub of Amman, Jordan requested help with their report on Women's Economic Empowerment, and I was given the project.
I decided to use patterns resembling what we can find in the Middle East throughout the report, and on the cover. Initially, I used red, white and green, which are the pan-arabic colors but the client decided to replace the red with blue, and add an orange. We also made changes to the hues of green.
One of the challenges was the use of 'boxes', which served various purposes, from providing additional explanations and emphasizing key points to quoting relevant articles. In response, I developed a system designed to make these boxes stand out throughout the report.
Women's Economic Empowerment Report












In March 2024, I completed a 6-month internship with the UNDP Brand and Marketing Team in New York City. I was trusted to work on multiple projects with global reach. The most important one was the design of an e-learning brand course interface and assets, which was sent to over 7,000 employees of the UNDP. I also created the visual direction and designed a 55-page report on Women's Economic Empowerment from Select Arab Countries, in collaboration with the regional hub in Amman, Jordan. Finally, I was trusted with the design, and photoshoot of the holiday ornament freebie for the UNDP shop, whose success secured its launch as a paid product the next year.
UNDP Holiday Ornament Campaing






VOIR D'AUTRES PROJETS
Comment j'ai crée l'identité d'une marque de cosmétiques propres et éthiques
Lavera est une marque allemande spécialisée dans les cosmétiques naturels. Bien qu'ayant de nombreux produits de qualité, la marque peine à trouver une image cohérente et attrayante, en particulier dans ses emballages et sur son site web. J'ai axé ma stratégie sur les ingrédients, un élément important de l'essence de la marque.
Le Programme des Nations Unies pour le développement est une organisation internationale qui vise à mettre fin à la pauvreté, à instaurer une gouvernance démocratique, l'État de droit et des institutions inclusives. J'ai été stagiaire en Design pendant 6 mois et voici quelques-uns des projets sur lesquels on m'a confié le soin de travailler.
DIRECTION ARTISTIQUE, STRATÉGIE, IDENTITÉ DE MARQUE
DIRECTION ARTISTIQUE, DESIGN EDITORIAL, DESIGN UI